Sequential Figure Ground

In this project, we explored Gestalt principles and grew our understanding of typefaces and the characteristics they have. I focused most of my project on the principle of continuity and flow. The use of black and white was a challenge for me. I had to imagine how these numbers and letters relate to each other and how I can make them stick out or blend in. I wanted to create my design so it was somewhat legible but not too easy to read.

Original

Updated

Original

In the revision stage of this process, I made sure the letters and numbers flowed right into one another. I also removed any details that distracted the eye from  the movement of the piece

Updated

In Process Sketches

In Process Designs

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Bitmap Monogram

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Poster